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11/13/14 – Sales/Marketing/Business Development – it’s all about people

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11/13/14 - Sales/Marketing/Business Development – it’s all about people

11/13/14 – Sales/Marketing/Business Development – it’s all about people

Sales/Marketing/Business Development – it’s all about people; we share basic steps to delivering excellence.

 

Remember What Customers Really Buy

  • They buy the promises we make.  Make them with care.
  • They buy our credibility, or don’t buy if we lack it.  Be credible.  Follow through.
  • They buy us, our managers, our superintendents, our carpenters and laborers, our office staff, our products.
  • They buy our reputation and good name.  Help make it a good one.
  • They buy other people’s opinions of us and our company.  Make sure they’re great.
  • They buy solutions to problems.  Solving problems establishes customer loyalty
  • They buy safety for their future, and their company’s future.  Help them feel secure.
  • They buy value.  They buy value-added.  Under promise / Over deliver.
  • They buy service.  Make sure ours is World Class
  • They buy success. Our company’s success can lead to theirs.
  • They buy professionalism.  Be professional and ethical at all times.
  • They buy appreciation. Do everything we can for our customers.
  • They buy trust. Follow through, and make sure everyone at CCB follows through.
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