11/13/14 – Sales/Marketing/Business Development – it’s all about people
Sales/Marketing/Business Development – it’s all about people; we share basic steps to delivering excellence.
Remember What Customers Really Buy
- They buy the promises we make. Make them with care.
- They buy our credibility, or don’t buy if we lack it. Be credible. Follow through.
- They buy us, our managers, our superintendents, our carpenters and laborers, our office staff, our products.
- They buy our reputation and good name. Help make it a good one.
- They buy other people’s opinions of us and our company. Make sure they’re great.
- They buy solutions to problems. Solving problems establishes customer loyalty
- They buy safety for their future, and their company’s future. Help them feel secure.
- They buy value. They buy value-added. Under promise / Over deliver.
- They buy service. Make sure ours is World Class
- They buy success. Our company’s success can lead to theirs.
- They buy professionalism. Be professional and ethical at all times.
- They buy appreciation. Do everything we can for our customers.
- They buy trust. Follow through, and make sure everyone at CCB follows through.